Scientific explanation of fragrance marketing

- May 18, 2018-

Scientific explanation of fragrance marketing

The fragrance can leave a deep impression on the person's mind. Among senses, smell can stimulate emotions and wake up memories

When people smell an odor for the first time, they begin to establish neural connections. After smelling this odor, they will produce some kind of nostalgia or behavior.

Why this happen? The odor entering the nasal cavity is first treated by the olfactory bulb in the nasal cavity.

Odor information is then transmitted to the main areas of the limbic system that are associated with emotion and memory, the hippocampus and the tonsils, which in turn affect our response to odors.

Other sensory stimuli last longer to make an impression, and are not as memorable as smell.


In all human senses, the taste is the most powerful, it gives the brain sensory stimulation and memory

As time goes by, the brain's memory of taste is more than 100 times more than the rest, such as sight, hearing, and touch.

[Excerpt from 2004 Nobel Prize Winner, Physiologist and Pharmacist Introduction]

75% of people’s emotions are caused by smell

Consumers believe that scented products are of better quality

Consumers are more willing to buy and willing to spend more in scented environments

Consumers have longer memories of scented environments

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