Aromatherapy humidifier marketing for hotels

- Jul 06, 2020-

                                  Aromatherapy humidifier marketing for hotels

Although the tourism industry is gradually recovering, it still takes a long time to return to the previous rate of return on advertising expenditures and hotel occupancy. And now is a good time for marketers to take a step back and evaluate opportunities from a new perspective.


Pindong goes to spring, and the crisis goes away. Many travel hotel brands have begun to watch the business recovery work in the coming weeks or months, which is first reflected in the brand's advertising marketing and event promotion. At present, it is the best time for each hotel group to refine its business. Many brand hotels will increase marketing efforts in order to return old customers and develop new customers.


01 Time-How to start brand marketing at the best time


From the perspective of market recovery and marketing efforts, the point of fit is everything.


Due to the different levels and effects of anti-epidemics around the world, the recovery time of the tourism market varies from place to place. For tourism agencies and hotel brands, for the restart of advertising marketing, especially global brand marketing activities, it is necessary to observe the epidemic crisis The mitigation progress has been adapted to local conditions.


Wine travel brands can judge the recovery of tourism in various regions through online bookings and travel restrictions in various regions. Once the brand has mastered the progress of regional recovery, it can effectively and orderly promote marketing projects. At the same time, focusing on improving their professionalism, focusing on the optimization of basic supporting facilities such as health standards, and effective marketing promotion, multiple people go hand in hand, and when the business returns to normal, the brand can quickly win the favor of consumers.


02 Objective-How to avoid the unequal relationship between marketing investment and income


The second consideration is the "target".


Before launching the *** timing of brand marketing, wine travel brands first need to clarify their goals. Including the ratio of profits and marketing expenditures, understanding the consumption levels before and after the epidemic, and whether they are willing to temporarily restore the business with a lower profit rate.


For those big-brand hotels with complete service facilities, they often take a long-term strategic route, and more value is the long-term benefits, even if they are close to the balance of payments, or even the return on advertising expenditure (ROAS) is lower than historical levels, they are willing to Invest in marketing to re-engage customers with their brands. Because this will boost the confidence of their employees and also help to re-establish an interactive relationship with customers.



03 Regions-How to capture forward-looking opportunities for investment


The differences in the recovery of travel services are first reflected in geography, and customer interest points are different in different regions, regions, and regions. At present, the demand in the Asia-Pacific region is picking up faster than in other parts of the world. Brands can gradually test the water in the Asia-Pacific region and learn from the experience, so that the business in Europe and the Americas region will be on track as soon as possible after the recovery.


Take the United States, which has a large consumer market, for example. Because the extent of the blows varies greatly from region to region, the travel recovery will be staggered between every state and even every city. At this time, in the face of the restrictive policies of the states, it is meaningless to increase marketing activities. The correct approach of the brand is to pay attention to the differences in global responses and the development of the situation, pay attention to all kinds of news, and respond in a timely manner.


Brands need to consciously activate market attributes. By understanding the *** information of different major events in different regions and even ***, you can see the distribution and trend of traffic and make a more stable brand marketing plan. In fact, many forward-looking opportunities come from this kind of attention-extremely strong news sensitivity is conducive to making the right decision, start advertising marketing at the *** timing, and obtain a *** rate of return.


04 Channels-How to use complex social channels


In addition, social channels are an influential factor that is susceptible to brand influence and has a high degree of participation.


As the global economy recovers, travel demand regains attention. When tourism demand surges, the need to transfer advertising channel share is greater than ever. When adding some marketing activities support, the brand also hopes that the priority of the channel can be determined through the activity of social channels.


Brands cannot take care of the complicated social channels, so they need to focus on marketing. At this time, you can focus on member behavior, or search the page and other channels to capture the immediate needs of customers, rely on the brand to reignite business needs, and then accurately launch along the channel to promote sales. Such as positioning the middle end of the channel and brand promotion, using the display to open the screen and TV scrolling entries, etc.

Aroma diffuser

05 Others-Rebirth of travel marketing


Although the tourism industry is gradually recovering, it still takes a long time to return to the previous rate of return on advertising expenditures and hotel occupancy. And now is a good time for marketers to take a step back and evaluate opportunities from a new perspective.


Brands will be more careful to find that advertising publishers who have also been hit hard are actively providing advertisers with incentives and preferential solutions, such as lowering the threshold for participating in advertising auctions. These measures are a *** opportunity for the brand side, so that they can still maintain interaction with customers in this crisis without spending a lot of money.


In addition, the wine travel brand can also think about: how to change the marketing strategy to improve the return on advertising expenditure in the short term? What changes can be made to the travel brand website to increase the conversion rate?


After all, after the crisis, market reshuffle is inevitable. The consolidation of its own brand during the downturn is conducive to better grasp the recovery outlet and turn the crisis into a new opportunity.

Players will be more careful to find that advertising publishers, which are also severely hit, are actively providing advertisers with incentives and preferential solutions, such as lowering the threshold for participating in advertising auctions. These measures are a *** opportunity for the brand side, so that they can still maintain interaction with customers in this crisis without spending a lot of money.


In addition, the wine travel brand can also think about: how to change the marketing strategy to improve the return on advertising expenditure in the short term? What changes can be made to the travel brand website to increase the conversion rate?


After all, after the crisis, market reshuffle is inevitable. The consolidation of its own brand during the downturn is conducive to better grasp the recovery outlet and turn the crisis into a new opportunity.

Return on expenditure and hotel occupancy rates still take a long time. And now is a good time for marketers to take a step back and evaluate opportunities from a new perspective.


Brands will be more careful to find that advertising publishers who have also been hit hard are actively providing advertisers with incentives and preferential solutions, such as lowering the threshold for participating in advertising auctions. These measures are a *** opportunity for the brand side, so that they can still maintain interaction with customers in this crisis without spending a lot of money.


In addition, the wine travel brand can also think about: how to change the marketing strategy to improve the return on advertising expenditure in the short term? What changes can be made to the travel brand website to increase the conversion rate?


After all, after the crisis, market reshuffle is inevitable. The consolidation of its own brand during the downturn is conducive to better grasp the recovery outlet and turn the crisis into a new opportunity.


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